Sensors, Sensors, Everywhere: Will They Keep Us From Seeing For Ourselves?
Guest author Sarah Rotman Epps is a Senior Analyst at Forrester Research. Computing is permeating domains that were previously not connected. That theme was readily observable at the Consumer...
View ArticleBlackBerry Balance: A New BlackBerry 10 Feature For Perpetually Connected...
Guest author Sarah Rotman Epps is a Senior Analyst at Forrester Research. One of the most delightful product features I saw at the Consumer Electronics Show (CES) in Las Vegas earlier this month came...
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Wearable Devices' Next Design Challenge: The Human Brain
Wearable devices like the Nike+ FuelBand, Jawbone UP, larklife, and future products like the Misfit Shine and Google Glass have been the subject of much discussion, for good reason: They give us access...
View ArticleWhat's Missing From The New Digital Classroom?
As part of my research at Forrester, I’ve spent a lot of time getting to know companies developing technology solutions for K-12 and higher education. Massive Open Online Courses (MOOCs) like Coursera...
View ArticleProject Glass: Google’s Transparent Product Strategy Is Great Marketing, Too
Google’s Project Glass deserves plaudits for innovation, not just for the device itself but also for the process by which Google is developing and marketing the product. Studying product strategy and...
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Smarter Marketing: How Minority Report Got It All Wrong
When I talk to marketing executives about the Smart Body, Smart World paradigm — how sensor-laden devices like wearables give us access to new domains of information and what we can do with that...
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Why Google Glass Is Far More Important Than Any Smartwatch
This week has been full of news on wearable devices: First the report from The Wall Street Journal that Microsoft is fabricating a smart watch (whether it’s just a prototype or an actual product is...
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The App Wars Come To Wearables - Consumers Will Be The Winners
Ever since Apple launched its App Store in 2008, platforms have waged war on each other to attract the most app developers. In smartphones, iPhone and Android have pulled far ahead while competing...
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